Last Updated: October 13, 2026
Effective Date: October 1, 2026
Green Gruff Inc., trading as Gruffies (“Gruffies,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us or that we collect when you interact with our website, products, services, communications, and other online or offline offerings.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information and describes the privacy rights and choices that may be available to you under applicable privacy laws, including Canadian privacy laws and U.S. state privacy laws where they apply.
This Privacy Policy applies to:
By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.
This Privacy Policy does not apply to third-party websites, applications, or services that maintain their own privacy policies.
The personal information we collect depends on how you interact with Gruffies.
We may collect information that you voluntarily provide, including:
Such as:
If our website allows you to create an account, we may collect:
Passwords should be stored in hashed or otherwise protected form and are not intended to be accessible to Gruffies in plain text.
When you purchase a Gruffies product, we may collect:
Payment information may include:
Payments may be processed by third-party payment processors. Depending on our checkout configuration, Gruffies may not directly receive or store complete payment card numbers or security codes.
Payment processors process payment information according to their own privacy policies and contractual obligations.
If you contact us, we may collect:
If you submit a product review, testimonial, photograph, comment, social media content, or other material, we may collect and publish information associated with that submission, such as:
Information you choose to make public may be visible to other visitors.
If you subscribe to a mailing list, participate in a promotion, enter a giveaway, or request marketing communications, we may collect information such as:
We may collect information you voluntarily provide through surveys, questionnaires, product feedback, or research.
When you visit or interact with our website, we and certain service providers may automatically collect information about your device and website activity.
This information may include:
We may collect this information through cookies, pixels, tags, software development kits, local storage, server logs, and similar technologies.
Cookies are small data files stored on your browser or device. We may use cookies and similar technologies for several purposes.
These technologies support essential website functionality, including:
We may use analytics technologies to understand how visitors use our website, including which pages and products are popular and how visitors navigate the website.
These technologies may remember choices such as:
Gruffies does not use tracking technologies for targeted advertising or customer-list matching.
You may manage non-essential cookies through any cookie preference tool we make available on our website.
You may also be able to control cookies through your browser settings. Blocking some cookies may affect website functionality.
We may use personal information for the following business and commercial purposes.
Including to:
Including to:
Including to:
We may use information about your interests, purchases, or website activity to personalize:
Subject to applicable law, we may use personal information to:
You may opt out of marketing communications as described below.
We may use information to:
We may use information to:
We may use information for:
We may obtain personal information from:
We may disclose personal information to the following categories of recipients.
We may disclose information to companies that perform services on our behalf, such as:
These providers may access personal information only as necessary to perform services for us or as otherwise permitted by applicable law and their agreements with us.
Payment processors may collect and process payment information to complete your transaction, prevent fraud, and comply with financial and legal requirements.
We may provide your name, shipping address, telephone number, email address, order information, and other necessary information to companies involved in fulfilling and delivering your order.
We may use service providers to help understand website performance and usage. Gruffies does not disclose personal information to advertising partners for targeted advertising or customer-list matching.
We may disclose information to promotional or business partners where necessary to operate a joint promotion, program, or service and as disclosed to you when your information is collected.
We may disclose information to lawyers, accountants, auditors, insurers, and other professional advisers where reasonably necessary.
We may disclose information where we reasonably believe disclosure is required or permitted to:
If Gruffies is involved in a:
personal information may be disclosed to potential or actual purchasers, investors, advisers, or other parties involved in the transaction.
Some U.S. state privacy laws use broad definitions of the terms “sale” and “share.”
A “sale” does not necessarily require a traditional exchange of personal information for money. In some jurisdictions, disclosure of personal information in exchange for other valuable consideration may qualify.
California separately defines certain disclosures for cross-context behavioral advertising as “sharing.”
Gruffies does not sell personal information for money.
We do not sell or share personal information as those terms are defined under applicable state consumer privacy laws, and we do not process personal information for targeted advertising.
For privacy choices or requests, email [email protected].
Global Privacy Control (GPC) is a browser-based preference signal for opting out of certain sales, sharing, or targeted advertising. Gruffies does not engage in those activities, whether or not a visitor sends a GPC signal.
For other privacy requests or to withdraw marketing consent, email [email protected].
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise permitted or required by law.
Retention periods vary depending on the type of information and may take into account:
For example, transaction records may be retained for the period necessary to satisfy accounting, tax, fraud-prevention, legal, and recordkeeping obligations.
When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law and our data-retention practices.
Gruffies uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, destruction, loss, alteration, or disclosure.
These measures may include, where appropriate:
However, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of your account credentials and should notify us promptly if you believe your account or personal information has been compromised.
Depending on where you live and subject to applicable exceptions, you may have some or all of the following rights regarding your personal information.
You may have the right to confirm whether we process your personal information and request access to personal information we maintain about you.
Depending on applicable law, you may also request information regarding:
You may request deletion of personal information we collected about you, subject to legal exceptions.
For example, we may need to retain information to:
You may request correction of inaccurate personal information we maintain about you.
Where applicable, you may request a copy of certain personal information in a portable and, where technically feasible, readily usable format.
Where applicable, you may opt out of the sale of your personal information.
Where applicable, you may opt out of:
Where required by applicable law, you may have the right to opt out of certain profiling performed in furtherance of decisions that produce legal or similarly significant effects.
Gruffies does not ordinarily use customer personal information to make decisions producing legal or similarly significant effects concerning matters such as employment, housing, lending, insurance, healthcare, or education.
California residents may have the right to limit certain uses or disclosures of sensitive personal information where the information is processed for purposes beyond those permitted without a limitation right.
Where processing is based on your consent and applicable law provides such a right, you may withdraw that consent.
Withdrawal does not affect processing that occurred before withdrawal.
Residents of certain states may have the right to appeal our decision regarding a privacy request.
If we deny an eligible request, we will provide information about how to appeal where required by applicable law.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
For example, we will not unlawfully:
because you exercised a legally protected privacy right.
Different prices or benefits may be permitted where they are reasonably related to the value of personal information or are part of a lawful loyalty, rewards, or financial incentive program.
To submit a privacy request, you may contact us using one or more of the following methods:
Email: [email protected]
Telephone: 1 (888) 621-5565
Mail: Green Gruff Inc., 25 George Street, Unit #904, Toronto, ON M5A 4L8, Canada
Please state the type of request you are making and provide sufficient information for us to identify relevant records.
We will respond within the period required by applicable law.
We may need to verify your identity before fulfilling certain requests.
Verification may require us to compare information submitted with information already maintained by Gruffies.
Depending on the request, we may ask for information such as:
We will use information collected for verification only as permitted by applicable law.
If we cannot reasonably verify your identity, we may be unable to fulfill certain requests.
Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf.
We may require:
An authorized agent may submit a request to:
This section supplements the remainder of this Privacy Policy and applies to California residents where the California Consumer Privacy Act, as amended (“CCPA”), applies to Gruffies.
Depending on your interactions with us, we may collect the following categories of personal information:
Examples include:
Sources may include you, your device, service providers, ecommerce providers, and advertising or analytics providers.
We may use this information for transactions, fulfillment, customer support, security, website operations, analytics, marketing, and other purposes described in this Privacy Policy.
Examples may include:
Examples include:
Examples include:
We may collect approximate location information based on an IP address or device information.
Unless expressly stated otherwise, Gruffies does not intentionally collect precise geolocation information through its website.
Examples may include:
We may generate limited inferences based on information such as purchase history or website activity to understand likely product interests or marketing preferences.
Depending on the transaction, payment providers may process payment credentials and Gruffies may process account authentication information.
Gruffies does not intentionally collect sensitive personal information for the purpose of inferring characteristics about consumers.
In the preceding 12 months, Gruffies may have disclosed personal information to service providers and contractors for business purposes as described in this Privacy Policy.
Gruffies does not sell or share personal information as those terms are defined by the CCPA and does not process personal information for targeted advertising.
Gruffies does not knowingly sell or share the personal information of consumers under 16 years of age without legally required affirmative authorization.
Subject to applicable law, California residents may exercise applicable rights described in Section 11 by contacting:
See Section 8 for information about Global Privacy Control.
Residents of states with comprehensive consumer privacy laws—including, where applicable, Colorado, Connecticut, Delaware, Iowa, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and other jurisdictions that enact similar laws—may have rights regarding their personal data.
The rights available depend on the applicable law and may include rights to:
Not every right applies in every state or to every business.
Gruffies will process eligible requests in accordance with the law applicable to the requesting consumer.
You may exercise your rights through the contact methods provided in Section 12.
Nevada residents may have the right under Nevada law to direct certain operators not to make a covered sale of certain personal information.
Eligible Nevada residents may submit an opt-out request by contacting:
Gruffies will process applicable requests as required by Nevada law.
California Civil Code Section 1798.83 permits certain California residents to request information regarding certain disclosures of personal information to third parties for those third parties’ own direct marketing purposes.
To submit a request where this law applies, contact:
with the subject line:
“California Shine the Light Request.”
You may unsubscribe from promotional email communications by clicking the unsubscribe link contained in a promotional email or contacting us.
Even if you opt out of marketing communications, we may continue sending non-promotional communications relating to:
Marketing communications will be managed in accordance with applicable law.
If Gruffies offers SMS or text-message marketing, participation is voluntary.
Where required, we will obtain appropriate consent before sending promotional text messages.
You may opt out by following the instructions contained in the message, such as replying STOP, or through another method provided at enrollment.
Message and data rates may apply.
Consent to receive marketing text messages is not a condition of purchasing Gruffies products unless expressly permitted by law.
Additional SMS terms may apply and will be disclosed when you subscribe.
The Gruffies website and products are intended for a general audience and are not directed to children under 13.
We do not knowingly collect personal information online from children under 13 in circumstances covered by the Children’s Online Privacy Protection Act (“COPPA”) without obtaining legally required parental consent.
If we learn that we have collected personal information from a child under 13 in violation of applicable law, we will take reasonable steps to delete the information.
If you are a parent or legal guardian and believe a child under 13 has provided personal information to Gruffies, contact us at:
Gruffies may maintain accounts or pages on third-party social media platforms.
If you interact with Gruffies through a social media service, the platform may provide us with information about your interaction in accordance with the platform’s policies and your privacy settings.
The social media platform independently controls its own processing of your information.
We encourage you to review the privacy policies and privacy controls of any social media platform you use.
Our website may contain links to websites, services, or applications operated by third parties.
Gruffies does not control the privacy or security practices of third-party websites and is not responsible for their privacy practices.
The inclusion of a link does not necessarily constitute endorsement of the third party’s privacy or security practices.
You should review the privacy policy of each third-party website you visit.
Our website may integrate services provided by third parties, such as:
These businesses may process personal information under their own privacy policies and, depending on the relationship, may act as independent businesses/controllers or as service providers/processors acting on our behalf.
Some browsers offer a “Do Not Track” (“DNT”) setting.
Because there is not a universally accepted standard for interpreting all DNT signals, our website may not respond to traditional DNT signals.
Information about Global Privacy Control is provided in Section 8.
Gruffies may occasionally offer:
Where a program constitutes a financial incentive or bona fide loyalty program regulated by applicable privacy law, we will provide any required notices describing:
Participation will be voluntary.
Gruffies is operated by Green Gruff Inc. in Canada. This Privacy Policy applies to the website and services described above.
Your personal information may be transferred to, stored in, or processed in Canada, the United States, or other jurisdictions where our service providers operate.
Privacy and data-protection laws in those jurisdictions may differ from the laws of your country.
If Gruffies specifically offers goods or services to residents of jurisdictions with additional privacy requirements, we may provide supplemental privacy notices as appropriate.
We may create aggregated, anonymized, or de-identified information from personal information.
We may use and disclose information that cannot reasonably be linked to an identified or identifiable individual for purposes including:
Where required by law, we will maintain de-identified information in de-identified form and will not attempt to re-identify it except as legally permitted.
We may update this Privacy Policy periodically to reflect:
When we update this Privacy Policy, we will revise the “Last Updated” date at the top.
If required by law, we will provide additional notice of material changes or obtain consent before applying materially different practices to personal information previously collected.
We encourage you to review this Privacy Policy periodically.
If you have questions, concerns, complaints, or requests regarding this Privacy Policy or Gruffies’ privacy practices, contact us at:
Gruffies / Green Gruff Inc.
Email: [email protected]
Telephone: 1 (888) 621-5565
Registered Office / Mailing Address:
25 George Street, Unit #904
Toronto, ON M5A 4L8
Canada
Website: https://gruffiestest.site/
Send privacy rights requests, including questions about sale, sharing, or targeted advertising, to [email protected].
If a provision of this Privacy Policy conflicts with privacy rights that cannot legally be waived under the law of your state, the applicable state law will control.
Nothing in this Privacy Policy is intended to limit rights that cannot legally be limited or waived.
The words “including,” “such as,” and similar terms used in this Privacy Policy are illustrative and do not limit the scope of the preceding language.
References to personal information or personal data include information treated as personal information, personal data, or an equivalent term under applicable privacy law.
Information excluded from the definition of personal information under applicable law—including certain publicly available, de-identified, aggregated, or otherwise exempt information—is not intended to be covered except where required by law.
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