Home – About Gruffies
We’re devoted dog parents making thoughtful, organic treats for the dogs who make life better. Gruffies combines nuts, seeds, and peanut butter with ingredients chosen for everyday rewards and your dog’s unique needs.
For founder and CEO Jon Persofsky, time spent hiking, biking, and skiing with dogs in Whistler helped inspire Gruffies. The idea was simple: make something thoughtful for the companions who make every adventure better.
Today, our team brings together devoted dog parents and experience in pet supplements to create organic treats in Vernon, British Columbia. From everyday Original to Mellow Moments, Joint & Hip, Skin & Coat, and Gut Health, each variety starts with a love of dogs and the joy of treat time.
Gruffies brings together experienced consumer-product builders and devoted dog parents. Our experience creating pet supplements inspired a simpler everyday reward made with thoughtful ingredients.
Founder & CEO
Jonathan’s adventures with his dogs in Whistler helped spark the idea for Gruffies. Hiking, biking, and skiing together reinforced his passion for pet wellness and inspired organic treats made for the dogs who share our lives.
His focus is simple: thoughtful ingredients, responsible products, and more everyday moments with happy dogs.
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